Fused

Getting a new business entity off the ground takes a LOT of work. Defining messaging, establishing audience and market, sculpting the brand, building pitch decks, layout out the nuts and bolts in diagrams, crafting videos, printing business cards, building websites, etc, etc, etc. Lucky for me, Fused left it in my hands to do all of it! How's that for multidisciplinary?

At the end of the day, Fused is a employee performance consultancy at it's core, but it transcends the field by invoking technology, high-definition data, analytics, simulation and every single other digital advantage in the modern world to create something fundamentally different. It's a big job to really tell the Fused story, and in the end we launched it with a brand that's drastically different from its competitors.

What is it?
Branding, Identity, Website, Messaging

What'd I do?
Design, Direction, Copywriting