Moodboards

It seems like everyone has a different definition for moodboards. At MondoRobot, they tended to be a way to show our ideas for identities and campaigns as they would apply to varieties of media and collateral. These are just a few of the very many of them I've done over the years. Not all of them winners with the clients, but then a pitch strategy is often about starting conversations and challenging clients to reconsider their assumptions.

What is it?
Moodboards

What'd I do?
Direction, Design