The Power of Students Poster

Another poster project for one of Microsoft's student outreach programs. This time, an internal piece to help educate and excite folks working on these initiatives. What’s cool here is the breadth of creative and the process of narrowing down to the important. The first rounds focused on trying to generalize students and the ways in which they use their resources , but where the concept eventually landed focused more on providing teams with real data for how students, as a whole, are using software – it’s more about providing hard information they can use to reach students over trying to generally personify an audience.

What is it?
Poster

What'd I do?
Art Direction, Design